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What are advantages and disadvantages of primary research?

by Kirsten Meiners (2026-05-29)

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Advantages of primary research (field research) are that it provides data that's up to date, relevant and specific to your products.

Disadvantages are that it's expensive to collect, it's time consuming, and it needs a large sample size to be accurate. business with a limit budget might compromise by using small sample groups, or carrying out field research over the telephone or pornhub



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