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Candidates wish to feel linked to your brand and sense that employers comprehend them as people. So how can employers stick out from the crowd? Employers need to be proactive in their method to bring in candidates, and recruitment marketing is the solution

Recruitment marketing is a fairly brand-new method to bring in prospects, both passive and active, to your company. It includes adopting the same principals and techniques utilized by marketing to draw in candidates and increase brand name awareness. Some examples of marketing practises now being utilised by HR groups consist of: lead generation, SEO, guerrilla marketing, social marketing, personalised candidate journey and content development.

According to SHRM, companies that integrate recruitment marketing into their hiring technique can produce three times more candidate leads than those who do not - leading a 100% higher close rate on applicants. Additionally, current research by Allegis found that running a recruitment marketing project can save business approximately 40% on total skill costs. On top of these cost savings, recruitment marketing boosts company brand and job brings in an approximated 50% more certified prospects.

It's remarkable to see how a deep understanding of your candidates can result in projects that motivate them to act. We have actually assembled a list of 6 of our favourite imaginative recruitment campaigns that you can take motivation from for your next recruitment marketing project. These projects pushed the boundaries of traditional job advertisements, and for lots of, the application processes went viral.

Examples of recruitment marketing projects

Ogilvy: The World's Greatest Salesperson

To engage and work with the most experienced salesmen in the organization, Ogilvy, one of the worlds most popular marketing firms, ran a creative recruitment project to discover 'The World's Greatest Salesperson'.

Ogilvy leveraged targeted social media advertising in combination with their YouTube channel. Here they invited the prospective prospects to movie themselves selling a brick. The prize? A 3 month paid internship with Ogilvy and the possibility to pitch at the Cannes Lions International Advertising Festival.

A terrific advantage to employers is the ease at which recruitment marketing contests can be shared online and reach hundreds to countless people.Contests are a standard method of recruitment marketing campaigns.

They are a great way to bring in passionate applicants as well as serving as a preliminary screening test. Companies might ask candidates to fix puzzles, write lines of code or make a video.

GOOGLE: The Puzzling Billboard

Continuing the competitive technique to recruitment marketing is Google's 2004 puzzling signboard. This marketing project was a terrific success for Google and made high appreciation online within mathematical and engineering online forums - even before Google was called the brains behind the operation.

The billboard, put in Silicon Valley, provided a complicated mathematical formula to passers-by and challenged those who thought they were wise sufficient to fix it. Once solved, the equation revealed a website URL (www.7427466391.com) that the solver should visit.

Those smart adequate to resolve the billboard puzzle were offered one last puzzle when on the site.

Successful candidates received the message:
"Nice work. Well done. Mazel tov. You have actually made it to Google Labs, and we're grateful you're here. Something we found out while building Google is that it's easier to find what you're looking for if it comes searching for you. What we're trying to find are the finest engineers in the world. And here you are."

The signboard was an engaging method to attract a few of the most intelligent minds to Google. Google organized this prospect pool into passionate 'issue solvers' - an extremely well-regarded skill at google.

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IKEA: Assemble Your Future

Upon opening a brand-new shop in Australia, IKEA had the job of hiring 100 staff members. To fill this high number of positions, they needed to think big. IKEA's outside the box thinking led to a great "inside the box" option.

IKEA chose to target those who they knew already enjoyed IKEA by putting 'career instructions' inside the box of IKEA products for job consumers to discover upon opening their item. The instructions mirrored their famous assembly instructions, instructing consumers on how to "assemble your future".

The campaign was a substantial success, and consumers loved it. Thousands of customers used, and IKEA employed 280

employees who appreciated the IKEA brand name. The factor job for the success of the campaign was not simply down to its imagination but likewise because it talked to IKEA's existing brand ambassadors, their customers. Many recruitment messages can get lost in the noise online and in-store. The delivery of this recruitment campaign effectively linked with prospects in a customised way, in their own homes simply as they're concentrated on assembling their brand-new furniture.

Volkswagen: A Concealed Message

When Volkswagen needed to hire gifted mechanics, they carefully considered where this target market hung out so that they could communicate their recruitment message efficiently.

Volkswagen picked an apparent however uncommon positioning, the undercarriage of vehicles in requirement of repair work. Volkswagen deliberately distributed defective cars and trucks with the message concealed below to service centres throughout Germany in anticipation of drawing in knowledgeable workers.

Volkswagens campaign was a great success, and they hired numerous proficient mechanics while validating themselves as an ingenious and enjoyable brand.

McKinsey & Company: job The Eraser Pencil

McKinsey and Company were seeking to attract ambitious trainees to their business. They reached students by going to the one location ensured to have students around, schools at several Swiss universities.

McKinsey provided pencils with comically extended erasers. Printed on the side of the pencil was a message that checked out "We're searching for students who aren't pleased with simply any service. www.McKinsey.ch."

The campaign's objective was to pre-filter applicants by attracting those that aren't satisfied with simply any option and are curious innovators. The pencil twisted the rules of marketing, and it's simple message resonated with numerous, causing top quality graduate hires at McKinsey.

Similar to this pencil, recruitment marketing projects do not have to be pricey, and business can say a lot in just an easy declaration.

Marriott: A Personalised Careers Page

Marriott is an outstanding example of business doing recruitment marketing the right way. Their professions page has 1.2 million likes, and they publish content two times a day - in some cases more. They share content that prospective workers can associate with and job feel motivated by, such as individual employees achievements, job days in the life of a staff member and basic daily updates from across the Marriott network.

Marriott wishes to communicate a sense of personalisation with their professions page so that prospective staff members can build an authentic connection with the brand name. They achieve this by permitting named employees to answer any concerns on the professions page from the business profile. Marriot likewise offers a chat service to those wanting to find out more about life at the company and recommendations on how they can effectively get a position.

Marriotts strategy shows you do not need exceptional out of the box believing to connect with prospects. There are a myriad of methods your company can approach your recruitment project. Marriott's strategy is basic, and any company can replicate this technique and achieve the same success. Have a designated location where you share insights on life at your company and most importantly, listen to potential candidates and react to their questions immediately and efficiently.

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Step 1: A terrific recruitment marketing Campaign. Step 2? Occupop!

We can help you evaluate candidates, job sort CVs and even schedule interviews, all-in-one centralised recruitment platform. This will make sure that your prospects have the very best experience possible and you have time to focus on what matters, your individuals. Find out more about us here.

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