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Advertisers pay up to $8 million for a 30-second Super Bowl area

American brand names return to custom, star and cheer

OpenAI and Perplexity take advantage of the Super Bowl to promote AI

By Dawn Chmielewski

Feb 9 (Reuters) - Anheuser-Busch InBev is restoring its iconic workhorse Clydesdales for a Super Bowl advertisement that the brewing business says celebrates the "grit and determination" of the American spirit.

The Budweiser business marks a go back to custom, after a devastating social networks promotion for its Bud Light brand in 2023 featuring transgender influencer, Dylan Mulvaney, sparked calls for a boycott.

"We ´ re certainly seeing Budweiser play it safe this year," said Charles R. Taylor, drapia.org a marketing professor at Villanova ´ s School of Business and author of a book about Super Bowl advertisements. "Everybody loves the Clydesdales."

The return to safe, familiar and classic ground represents a trend amongst some advertisers for users.atw.hu this year ´ s Super Bowl LIX, a rematch in between the Philadelphia Eagles and the Kansas City Chiefs in New Orleans. Brands are anticipated to lean on humor, celeb and warm references to America ´ s heartland, reflective of the cultural zeitgeist.

For the very first time, OpenAI and Perplexity will look for to profit from the greatest televised event of the year, bringing synthetic intelligence into the homes of millions of Americans.

"We ´ re all in this great, happy place, and wish to be entertained," said Gartner expert Nicole Denman Greene. "So, to insert your brand name because moment of fandom ... you need to deliver imaginative that is resonant with that audience."

Super Bowl advertisers are flashing serious star power, with an estimated two-thirds of the commercials featuring stars.

Meg Ryan and Billy Crystal reenact their well-known deli scene from the 1989 romantic comedy "When Harry Met Sally," in an industrial for Hellmann ´ s mayonnaise that likewise consists of a quick look from "Euphoria ´ s "Sydney Sweeney. Willem Dafoe and Catherine O ´ Hara double-up on the pickleball court to hustle opponents out of their Michelob Ultra beers. Eugene Levy, Ben Affleck, forum.altaycoins.com Matt Damon, Post Malone, Vin Diesel and Kermit the Frog also appear in the 30-second spots.

OpenAI, wiki.woge.or.at the company behind ChatGPT, pipewiki.org is anticipated to air its very first commercial throughout the Super Bowl, bringing the race for synthetic intelligence supremacy to America ´ s bars and living spaces. Meanwhile Perplexity AI is hosting a Super Bowl sweepstakes that uses a $1 million prize for asking questions throughout the game.

Greene said AI companies are taking on the Super Bowl ´ s reach to deal with customer stress and anxiety about the fast-evolving innovation.

"All of the advertisements I've seen-- and I can't wait to see all of the imaginative-- it's more about making people see how they can be more productive, and how their lives might be much better," said Greene. "I do not understand if that's going to get rid of the worry, because, as individuals discover more about the abilities, we're seeing in the data, that they get less certain."

This year ´ s game will have fewer automobile commercials than in previous years. Stellantis is the only car manufacturer to announce a Super Bowl advertisement, trade-britanica.trade in which star Glen Powell provides a humorously macho twist on the familiar "Goldilocks and the Three Bears" fairy tale.

Ads hawking beers and snacks return. They will share screen time with newbie endeavor capital-backed Liquid Death, the canned water brand name that bought its first Big Game advertisement to promote its Killer Cola and Cherry Obituary.

Up until now, the most popular Super Bowl advertisement is the winner of Doritos ´ "Crash the Super Bowl" contest, depicting an alien kidnapping.

"It ´ s off the scale on amusing, on curiosity," said Sean Muller, founder and primary executive of TV marketing measurement firm iSpot.TV. "People love the advertisement." (Reporting by Dawn Chmielewski in Los Angeles; editing by Ken Li and Diane Craft)

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