GEO, or Generative Engine Optimization, is the process of optimizing content automation with AI for AI-driven search tools like ChatGPT, Perplexity, and other generative engines.
It's the next evolution of SEO, focusing on conversational and AI-based results.
What is GEO in digital marketing?
by Hong Coon (2025-08-31)
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GEO, or Generative Engine Optimization, is the process of optimizing content automation with AI for AI-driven search tools like ChatGPT, Perplexity, and other generative engines.
It's the next evolution of SEO, focusing on conversational and AI-based results.
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