ANALISIS PELANGGARAN PRINSIP KESOPANAN DALAM TREND VLOG OLEH YOUTUBERS INDONESIA DAN KORELASINYA TERHADAP POLA PIKIR GENERASI MILENIAL

Sari

The purpose of this study is to analyse the violation of the principle of decency in trending vlogs by Indonesian YouTubers, as well as its correlation to the mindset of the millennial generation. This research is qualitative descriptive research with a content analysis approach. Based on the results of the analysis that has been carried out on five vlogs (video blogs) carried out with predetermined indicators, violations of the politeness principle were found in the maxims of tact, the maxim of acceptance, the maxim of generosity, the maxim of humility, the maxim of compatibility, and the maxim of sympathy. Violating the principle of decency, as shown in the form of the maxims above, can affect the mindset of the millennial generation as the leading connoisseurs of the existence of these vlogs. Patterns of thought will correlate with the way of acting and interacting in social life. Thus, watching vlogs by Indonesian YouTubers can be worth watching if they have a small (minimal) number of violations and not worth watching if the number of violations contained in them is significant.

Keywords: Indonesia, Trend Vlog, Youtubers.

DOI Artikel: http://dx.doi.org/10.23960/Kata/v11i1.2023.05